Table of Contents

 Preface

 1.   Why so many job applications and failures;

                 1.1          Too easy to apply

                 1.2          Demographic Changes; Gen Y & Boomers

                 1.3          More jobs are advertised, the Internet

                 1.4          Global Financial Crisis

                 1.5          Global Business Changes: Off shoring, Contracting

 2.             How to avoid the Job Application numbers trap.

 3.             How your application will be evaluated: The matrix

 4.             What is a competency and what is a selection criteria?

 5.             Theory behind job requirements

6.             Knowing what are the your competencies

7.             Where to go to establish the Target:               

                7.1          The Advertisement

                 7.2          The Job Specification

                 7.3          Pick up the phone

 8.             Decide whether you really can do the job

 9.             Have a good Generic Resume foundation

                 9.1          The World Class Resume

                 9.2          What the expectation of a good resume is:

                 9.3          How much people absorb when reading resumes.

                 9.4          What information needs to be on Page 1?

                                 9.4.1       Who you are and where you can be found

                                 9.4.2       What it is that you do?

                                 9.4.3       What qualifications, licenses, and tickets you hold

                                 9.4.4       How well you do your craft, illustrated by examples

                                 9.4.5       What skills you have ready to go on day 1

                                 9.4.6       Which recognizable organizations have you worked with?

                                 9.4.7       Who will speak on your behalf?

                 9.4          The Physical Look and Feel of a resume

                 9.5          How far back in your career history do you go

                 9.6          What not to include in your resume

 10.          Tailoring the Resume for a specific job

 11.          The Job Application Package

                 11.1        Covering Letter

                 11.2        Selection Criteria Response

12.          The Electronic Job Application

 13.          Use a referral.

 14.          Spell Check

 15.          Readability Measures

 16.          Follow up

 17.          Get feedback so you learn from the process

 18.          General tips

                 18.1        How to reduce the odds by proactively networking into job

                                 18.1.1     Use electronic networking tools

                                 18.1.2     Have a list of people to keep in touch or make contact with

                                 18.1.3     Have an elevator speech on what you do for impromptu meetings

                18.2        Maximise your relationship with 4-5 top recruiters

                18.3        Use quotes made by other people about you

                 18.4        Don’t overuse the word “I”

                 18.5        Make sure you focus on the benefits and not the features

 19.          Summary